Men’s Underwear and Swimwear Advertising Suggestion
There is one thing I really would like to see in the underwear and swimwear marketing for men. I’d like to see the advertising containing both men and women models in the photography. I think having both would help portray the message that it is fine for a straight guy to wear sexy underwear and swimwear. Since starting blogging, I’ve been paying more attention to a wider range of brands’ and retailers’ advertising instead of just paying attention to my core companies and brands I like. This is especially true in the social media area. To me it seems there isn’t enough ads focusing on the straight guy’s perspective.
I know a lot of the women’s underwear and swimwear advertising is all female, but to me all men doesn’t work for marketing to the straight guy. Some I think is fine all depending on the poses, but I really believe that having a female in the ads would help with the stereotype that bikinis, thongs, and other stylish underwear isn’t for the straight guy. A woman in the ads would give you the subliminal message that hey look there is a woman with that guy who is in some sexy underwear maybe my wife or girlfriend would like to see me in a pair of those. Maybe not quite like that, but I feel that a woman in the ad can give the impression that women might like their guy to try something different than the boring boxers and briefs at the department store.
I know having a women in the ad wearing underwear or swimwear with the guy will definitely get a straight guy’s attention. Probably be the woman he notices first, but hopefully that will bring his eyes to noticed that the guy is in some underwear/swimwear too and not what you typically picture a guy in. The more it’s seen the more it should start piquing one’s interesting.
I have seen a few places that have had male and female models in their photography. One brand is Dietz, which I’ve seen a few shots of what I’d like to see more of. Then recently Great Deals Distributions Inc (GDD) had a few promos for the Ergowear Max Suave Gold Edition featuring a woman in the photo with the guy wearing a pair of undies.
Anyone else agree with my thought process?
Here’s some examples of the advertising I’d like to see more of.
Example of a tweets from GDD
Don't forget out sale on Ergowear! pic.twitter.com/2V5ng2qpcz
— GDD World (@GDDWorld) November 6, 2015
The new Ergowear Max Suave line is HOT HOT HOT pic.twitter.com/qkICVP8fxC
— GDD World (@GDDWorld) November 10, 2015
Here’s some photos from Dietz from Tumblr.