Does underwear or swimwear social marketing influence your buying of a brand?
We’ve talked about underwear advertising in the past some on the blog and things that we think could be improved about it. Now recently I’ve decided I will not be buying from two brands based on what showed up in my feed from their social media accounts for the foreseeable future, which is where this post idea came from. They will remain nameless. I don’t know how many of you are on social media or even follow brands on it. If I wasn’t blogging, I’d probably wouldn’t following very many if at all any. I don’t really do social media on a personal level.
There appears to be a few ways brands market on social media. First they have their own accounts. Then some have brand ambassadors that somehow are incentivized to help promote the brand. For example send them product that they endorse in some way on social media like taking a photo with it. Some send pairs to people to review via their blog or on social media. I don’t do any of these for brands at this point in time. Anyone that does receive items to promote should be stating so somewhere.
Have you been influenced on social media by a brand or someone that was incentivized by a brand to promote their products? I guess I have been influenced to try a new brand based on social media though I don’t feel it fits into the incentivized category completely. The brand Dietz I discovered on Tumblr on a photographer’s account, which got me interested in trying that brand. I liked the looks of the pair and that the photos were taken of the models doing things you or I would probably do in our underwear. That is the main one that sticks out in my mind that sort of relates to my question. I think I’ve been influenced more by people not related to a particular brand. For example Bikinis ‘N Thongs on Twitter has gotten me interested in trying out some pairs. He’s just a promoter of underwear and not associated with any brand.
So what gets a brand on my naughty list? One would be too much focus on the family jewels. That is visibility of it in too many posts. Not the bulge in a pair of underwear or swimwear, but physically being able to see it. Going along the same line is sexually explicit posts of any kind. Basically x-rated stuff. I mean both of those instances have occurred. They didn’t even have the content hidden with the adult content feature of the social network. That would have required a person to see a warning and select view content before the post would be visible. Why can’t they be respectful and set their setting properly. To me those are obviously adult content items. Now if I selected view content and saw the images then they wouldn’t have been put in the dog house. It became my choose to risk the viewing of the content at that point. I mean people post pictures in underwear and swimwear have it turned on, which to me isn’t exactly adult content. But probably fits in the not safe for work category.
So what content would turn you away from purchasing from a brand or even a retailer?