Unrealistic Underwear Advertising
This topic transpired a bit from a comment my wife made a little bit ago. She’s made it before and I’ve thought the same thing in the past. It is both in men’s and women’s underwear advertising. Why are we doing underwear advertising with photos of models dressed in ways and in places that aren’t typical of underwear wearing.
The example my wife commented on was a model in her underwear wearing matching neon yellow high top shoes. Another one was several models in their underwear outside. I’m thinking it was in a field, but it was a place you wouldn’t be in your undies with your friends. I’ve seen plenty of ads in places outside you wouldn’t be just wearing your underwear. Earlier today it was a guy in his underwear with a vest, hat, and boots sitting on rocks fishing. Anyone really do that? Yeah, I’ve seen Bear Grylls strip down to his underwear to try and keep his clothes dry when crossing frigid water. If there wasn’t cameras he probably would have gone nude. Though thinking he may have done that in an episode. I’m not a fan of these unrealistic ads. Maybe if they are for promoting a feature or name of the pair then that would be fine.
My biggest pet peeve with underwear advertising is photos at the beach. Why are they promoting wearing underwear at the beach. It’s especially annoying with pairs that are obviously just underwear. I see enough underwear sticking out of swim shorts at the beach I don’t need to see underwear advertising done on the beach.
If it isn’t just going to be shots in a studio then I want to see real world situations. Ergowear had some good male and female shots lounging around the house. A photographer I’ve been a fan of that has done work for the brand Dietz is Bikkio Photo on twitter. He’s done photos like shaving in the bathroom, which I do in my underwear. Others that come to mind, he’s done are reading on the couch, checking a smartphone in the house, and working in the kitchen. Also he’s done some great swimwear shots at pools. I’m sure there are other examples, but those are what come to mind.
Am I alone on this? What things bother you with the current advertising for men’s and/or women’s underwear or swimwear?