The Bottom Drawer

Men's bikini and thong underwear & swimwear blog

Web design rant on underwear sites

by · Published · Updated

How underwear layout should be

I’d prefer to see the bikini style like this and the color options displayed with it.

This may just be me, but I just don’t get why several underwear sites have gone to listing their products by individual colors instead of by style. Did they do a study that this is the way consumers like to shop? Personally I like to browse the styles to find what I like and then I’ll check out the color options. Now I have to look at multiple listings of a style I may or may not like and keep paging through extra pages just to see all the styles. If they want to show the colors with the styles why not use little swatches of colors below the style image. If I want a certain color then I can use the filter to select the color(s) I’m interested in and then that could be the time they just list all the colors and style combinations though just seeing the styles would still be fine with me.

how ecommerce sites are doing it

This is how I’m starting to see underwear sites listing their products and wish they’d stick to just showing me individual styles.

2 Responses

  1. EJ says:
    March 3, 2018 at 7:50 am

    If they show the same style one color individually it looks like they have more inventory

    Reply
  2. Jason says:
    April 14, 2023 at 11:49 am

    As a heterosexual man, overtly gay overtones in men’s underwear advertisements are a turn-off and will discourage me from buying the product advertised. Showing two or more men in sexually suggestive poses, or multiple men laying together in a bed with their hands all over each other, or men kissing each other is a no-go for me. Straight men don’t want to see guys kissing or writhing all over each other other on orgy-like scenarios.
    And when advertising thongs… if they seller won’t show the back, and I can’t see the entire thong (front and back) I’m not going to buy it, because sometimes what the advertisement says is a thong is actually a G-string, or one of those Y-back thongs, and I don’t like those either. There is more than one classification of thong back and if you’re not going to show me what the back of the product looks like, I’m not going to buy it.

    Reply

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